Searching For a Brilliant Copywriter
If you're interested to make money online, you're going to have to have a site. If you want that site to generate income, it should be written very well. Unless you're good at copywriting already it's a good idea to employ someone qualified to compose the text on your website. A great copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Obviously, not all copywriters are born equal. Some of them are insanely awesome. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how can they help you build yours? Look at the copy on the copywriter's site. If it is riddled with mistakes this is a terrible sign.
Do you react favorably while you are reading the copy on the writer's web site? This involves more than simply noting errors in grammar and syntax. Does the text cause you to experience any kind of emotional reaction? Does the copy move you to like the copywriter? Does it make you feel like you want to find out more about the writer and go on reading? Does the copy make you feel like you want to hire that writer straightaway? Does the copy make you want to run away? Does website copy make you angry? These are all really crucial reactions and Discover More they require your attention.
Do some background research on the copywriter. Try to find reviews on online forums and unbiased web sites. It's extremely likely that the only reviews you will see on the writer's website are going to be glowing. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews demand your extra attention. You should also ask the writer for one or two references. See to it that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is vital to actually browse through any samples supplied to you by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing sounds like a regurgitated Wikipedia article, you need to find someone else.
There arelots of ways to figure out whether or not a copywriter is worth hiring. It is crucial that you do your homework and look beyond the person for information as to his/her reputation and character.